Copywriting
I specialize in strategic content planning and execution, driving collaboration to generate impactful copy. Leveraging insights and industry trends, I've built winning strategies that expand digital and in-person reach. With a knack for creating engaging marketing copy across various mediums, I've consistently elevated brands and amplified their message.
Blog Copy
Hero Metrics in Startups
It’s the age-old question that has challenged startups and SMEs alike for decades:
“How are we doing?”
Phew, that’s a loaded question. It’s not as simple as good or bad; many factors go into gauging the progress of your startup. Gathering quantitative information on performance brings this high-level concept of “How are things?” to a more definable and objective perspective. To do so, best practice is to use metrics to measure progress, identify areas of improvement and validate your strategies. But the big question is, which metrics should you really be focusing on? That's where the concept of "Hero Metrics" comes into play.
Restoring a Heritage Landmark for Future Generations
Settled in the heart of McAdam, New Brunswick, the McAdam Railway Station is a proud symbol of the town’s history and heritage. Over the years, this iconic landmark has witnessed the ebb and flow of time, and as with any historical structure, it requires ongoing preservation efforts to ensure its longevity. The McAdam Railway Station Revitalization Project aims to restore and preserve this heritage landmark for future generations to enjoy.
7 Ways To Drive Startup Culture Success
In the fast-paced world of B2B SaaS startups, creating a winning culture is imperative for attracting and retaining top talent while driving innovation and growth.
A strong startup culture fosters a motivated team aligned with the company’s values, mission, and goals. This alignment embraces employees’ sense of unity with the organization, which is necessary for growth in startup companies. After all, we’re all in the same boat; why not sail the seas together?
What You Need To Know About Gross Margin
You’ve gained your first glimpse of customer attraction, bringing revenue into your business.
How much of your hard-earned revenue is left over once production costs are settled? In the first years, likely not much.
Understanding how much you will have once it comes in, is what drives profitability. In a startup, numbers often measure success. One metric stands out as a powerful indicator of your financial health and growth potential: gross margin.
It's not just another figure on your income statement; it's the key to understanding how efficiently your business turns revenue into profit.
This metric is vital for startups and SaaS (Software as a Service) companies competing in a crowded market.
The Role of Female Employees at McAdam Station
When we think of railway stations, we often imagine the bustling activity of trains, passengers, and conductors. However, behind the scenes, there is a rich history of women who played integral roles in the operation and maintenance of these stations. McAdam Station in New Brunswick is no exception.
This article aims to shed light on the experiences of the remarkable women who worked at McAdam Station, their diverse roles, their challenges, and their invaluable contributions throughout the years.
How to Address Social Loafing in the Workplace
“Being productive gives people a sense of satisfaction and fulfillment that loafing never can.” - Zig Ziglar
Teamwork increases workplace productivity, but psychology has shown that sometimes productivity only comes from a fraction of the team. As the saying goes, there’s no “I” in “team”. But what happens when some team members aren’t pulling their weight? This phenomenon, known as social loafing, can have severe consequences for team performance and morale.
This blog post will explore social loafing, why it happens, and how you can address it in your workplace.