Special Projects
From breathing new life into the UNBSJ Co-op Program to fine-tuning The Gun Dealer's marketing game and creating buzz for Breakout Saint John – it's all here. It's not just projects; it's the stories behind them – from strategic planning to pulling it off.
UNBSJ Co-op Program
Recognizing a decline in program enrollment, I strategically addressed challenges and identified opportunities to enhance communication streams. The plan aimed to boost current student engagement and attract more participants by improving the digital marketing presence through inbound and direct strategies. By integrating student experiences, refining application materials, and co-facilitating workshops, I aimed to bridge the gap between academic learning and workplace readiness, fostering an environment conducive to personal and career development. The ultimate goal was to make the co-op program an attainable pathway for students, revitalizing its significance in academic and professional growth.
The Gun Dealer
Working closely with James Carroll, IT & digital manager at The Gun Dealer, Ashley and a group of UNB students created a marketing plan for the local small business in McAdam, NB. Weeks of conducting rigorous research on the company's operations, industry, competitors, and morals lead to the creation of a feasible marketing plan for the business to implement. Propositions included segregation analysis of the customer base to refine marketing efforts from mass marketing to a targeted market and a membership program aimed at rewarding repeat customers. Check out the implementation plan Ashley put together for this collaboration!
Breakout Saint John
After collaboration with Julie Pugsley, co-owner of Breakout Saint John, Ashley and the team of BBA students perused an opportunity to create a marketing campaign focused on displaying all services offered by the interactive escape room company. Researching customer behaviour, examining competitors' actions, planning the video elements, recruiting actors and a videographer, organizing video production and delivering the final product are all critical pillars in the process of developing the campaign. Ashley lead the team thorough these processes, delegating tasks and ensuring good quality contributions essential for high customer appeal and awareness.