Have you ever thought about the unsung heroes behind successful entrepreneurs?
I'm talking about the folks who sing your praises even when you're not in the room.
Like, "Oh, yes! I know her! She's the one helping small businesses with digital marketing. Follow her on LinkedIn - she's got some awesome tips!" This snippet is not just a compliment; it's the beginning of the powerful process of Word of Mouth brand recognition.
Now, I get it.
Building that kind of reputation takes time.
As the one taking the reins of your business, you need to put yourself out there first to “get your name out there.”
Here’s how to get the ball rolling:
Attend Local Networking Events
Mix and mingle at local gatherings. They're not just events; they're your gateway to growing your brand presence...you need to actually be present for this one to work. Talk to people, ask questions, really listen. Sure, racking up the business cards feels awesome; but it's about making real connections.
Pro tip: Don’t be shy! Sharing your know-how not only boosts your street cred but also makes you the go-to person in your field.
Collaborate on Promotions
Time to shake hands, metaphorically or not! Partner up with neighbouring businesses for win-win promotions. Think joint marketing, bundled offerings, or even co-hosted events. The aim? Create a vibe where everyone's a winner.
Keep things real. Make sure your collaboration aligns with your values and speaks to your audience. Authenticity builds trust, and trust builds long-lasting partnerships.
Share Each Other's Content
Sharing isn't a one-time thing; it's like building blocks for relationships. Your neighbor's success is a story worth telling. Engage with their social media, share their articles - broaden your horizons together.
Engage, Don't Just Share: Like, comment, share your thoughts. Show that you're not just a passive observer but an active supporter.
Personalize Your Shares: Add your unique touch when you hit that 'share' button. Write a little blurb about why you found it interesting or how it relates to your own experiences.
Tag and Thank: If you're sharing on social media, tag your newest connection and give them a shoutout. Acknowledge their expertise and let your audience know why they should check it out.
Consistency is key. Make sharing a habit. It's not just about one-off actions; it's about building an ongoing relationship.
So, where do you go to grow your network?
Let's talk about it!
Ever found success at a particular type of event or through some unique collaboration trick?
Drop me your thoughts on LinkedIn and we’ll collaborate!
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